La orientación al aprendizaje, al mercado y su impacto en los resultados empresariales: un análisis con modelo de ecuaciones estructurales / Orientation towards Learning, to the Market and its Impact on Business Results: an Analysis with Structural Equation Modeling

  • Jaime Gustavo Gallo Mendoza Universidad Internacional del Ecuador (UIDE)

Resumen

ABSTRACT

In this research, we explained the relationship of four entrepreneurial capacities: market orientation and its influence on orientation towards learning and both, in the results of small and medium industries belonging to the "Food and Beverages" sector, located in Ecuador. With the aim that these types of organizations achieve a competitive organizational performance in Ecuador. A tool for small and medium– sized industries to operate in the market in the long term because competencies will be developed so that they generate more efficient results and therefore a greater competitive advantage.

RESUMEN

En la presente investigación se explica la relación de dos capacidades empresariales: la orientación al mercado y su influencia en la orientación al aprendizaje y, ambos, en los resultados de las pequeñas y medianas industrias del sector de “Alimentos y Bebidas”, en Ecuador. Con el objetivo que este tipo de organizaciones logren un rendimiento organizacional competitivo en el Ecuador. Una herramienta para que las pequeñas y medianas industrias logren operar en el mercado a largo plazo debido a que se desarrollarán competencias que generarán resultados más eficientes y por tanto una mayor ventaja competitiva.

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Publicado
2019-10-22
Cómo citar
Gallo Mendoza, J. G. (2019). La orientación al aprendizaje, al mercado y su impacto en los resultados empresariales: un análisis con modelo de ecuaciones estructurales / Orientation towards Learning, to the Market and its Impact on Business Results: an Analysis with Structural Equation Modeling. Revista Internacional De Ciencias Sociales, 8(3), 151-162. Recuperado a partir de https://journals.epistemopolis.org/csociales/article/view/1974
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